Saying that taste is just personal preference is a good way to prevent disputes. The trouble is, it’s not true. You feel this when you start to design things.
Whatever job people do, they naturally want to do better. Football players like to win games. CEOs like to increase earnings. It’s a matter of pride, and a real pleasure, to get better at your job. But if your job is to design things, and there is no such thing as beauty, then there is no way to get better at your job. If taste is just personal preference, then everyone’s is already perfect: you like whatever you like, and that’s it.
As in any job, as you continue to design things, you’ll get better at it. Your tastes will change. And, like anyone who gets better at their job, you’ll know you’re getting better. If so, your old tastes were not merely different, but worse. Poof goes the axiom that taste can’t be wrong.
”New single from The National - Sea of Love
New Personal Website
Been meaning to redo my site for some time now. Its been a fun little side project I’ve been working on in my free time. As designers we take such pride in what we design that we should take time in properly documenting and showing our work. My portfolio needed a huge makeover. It’s been a while and there’s still a lot of new work to be documented.
Want these font clocks. Si si.
Added to my list of books to read. These Days: A Novel by Jack Cheng